Since the majority of individuals don’t change who they bank with very frequently, it’s important to understand why and when someone would switch financial institutions when trying to effectively capture new checking account relationships. Other than being dissatisfied with fees…
When it comes to checking accounts and checking account products – what is it that people care about? If you’re planning a new checking account campaign or refining your current checking account campaigns, this is an important insight to understand…
A 628MM credit union set out to grow new loans by promoting a holiday personal loan offer to 34,000 of its members in good standing. The results of their campaign show that sending a simple, two-email personal loan offer utilizing…
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Uncovering life events of your accountholders will equip you with a better picture of how to support their needs.
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New auto loan campaigns have always been a standard practice of banks and credit unions, so how do you stand out this fall with an auto loan campaign that drives results? If you’re new to the industry, you may not…
Google Trends is a great tool that can help marketers understand the relative popularity of a search query over time. In other words, it’s a great way to identify hot topics, keywords, and trends to create top-converting content for your marketing…
Creating a new auto loan campaign doesn’t have to be as complicated as it may sound. It’s important to remember that a good marketing campaign and content strategy begins with data driven research. By getting in the habit of using…
Building a high-converting auto loan campaign can be tough, so it’s important to look at all of the data you can find when determining what your content and messaging strategy should be. Before we utilize what we have learned through…