How One Financial Institution Boosted eStatement Enrollment with an Automated Campaign

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A $561M financial institution sought to raise their eStatement enrollment. Amidst ongoing USPS delays, the financial institution launched a campaign to their accountholders highlighting the benefits of eStatements resulting in 831 conversions.

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The Audience

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The financial institution leveraged Core iQ to segment all of their accountholders who were not currently enrolled in eStatements.

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The Offer

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The financial institution promoted the simple and effective message e-Statements being quick and easy:

“Enroll in eStatements to receive account information faster and right at your fingertips. No need to wait on the mail!”

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The Communications

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The financial institution used Core iQ to send out 131,932 automated emails to their accountholders in their target audience over a 6 month time period.

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The Results

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The emails sent from Core iQ were opened by 98,451 (77%) and the offer clicked on by 5,319 (4%) of the recipients. This email campaign resulted in 831 accountholders enrolling in eStatements. On average, the financial institution saved $0.52 for every accountholder who converted to eStatements resulting $5,310 of annualized savings and 303% return on investment.

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Ready to see firsthand how Core iQ can increase your financial institution’s product enrollment? Schedule a demo to see how easy it is to build campaigns in Core iQ.

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