A $425MM credit union was able to generate nearly $1M in deposits simply by tying a CD promotion to a local rodeo event. We’ve been talking a lot recently about deepening relationships through engagement, and this simple one email campaign…
A 628MM college credit union generated $11.5M in new loans by creating a targeted fall auto loan campaign that was sent out to 23,473 of their membership. Their campaign success resulted from sending out both email and direct mail postcards…
How to solve the problem of invalid or missing email addresses seems to be the million dollar question among financial institution marketers. What if you could solve all your email address woes with a simple annual direct mail postcard campaign?…
A 628MM credit union set out to grow new loans by promoting a holiday personal loan offer to 34,000 of its members in good standing. The results of their campaign show that sending a simple, two-email personal loan offer utilizing…
New auto loan campaigns have always been a standard practice of banks and credit unions, so how do you stand out this fall with an auto loan campaign that drives results? If you’re new to the industry, you may not…
We’re marketers, so we’re sending out campaigns and that is great. But at some point, someone, usually in an operational role, is going to ask how effective our communications are at driving action. In particular, how effective are we at…