Objective: In this article we will be talking about how you can figure out which products are seeing the highest rate of growth or churn over a period of time. We will explore the following topics: What fields you need…
Customer and member retention is a critical part of every financial institution’s marketing strategy. In addition to promoting competitive offers, the best way to create loyal customers and keep them around is by fostering a great customer experience. Here are…
We’ve previously discussed how email marketing is the most common form of communication for banks and credit unions to their customers and members. And while financial institution marketers strive to keep their email lists up to date, there is still a lot…
Email continues to be the leading digital communication platform among banks and credit unions, which means the need for valid email addresses from your customers and members is greater than ever. With all that’s going on, it can be easy…
How do you measure customer experience at your financial institution? Are you communicating regularly with your existing relationships? When and how often? Sending surveys isn’t a new practice for banks and credit unions. Regularly surveying your customers and members provides…
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Uncovering life events of your accountholders will equip you with a better picture of how to support their needs.
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[et_pb_section fb_built="1" _builder_version="4.14.6" _module_preset="default" custom_padding="0px||0px|||" global_colors_info="{}" theme_builder_area="post_content"][et_pb_row _builder_version="4.14.6" _module_preset="default" custom_padding="0px|||||" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="4_4" _builder_version="4.14.6" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"][et_pb_text _builder_version="4.14.6" _module_preset="default" global_colors_info="{}" theme_builder_area="post_content"]When you look online, you’d think that the only thing a survey is good for is to measure customer satisfaction…