Since almost all banks and credit unions offer student checking accounts, it’s important to make sure your offer and the timing of your offer can help your student checking account campaigns really stand out. So, how can you build a…
Most bank and credit union marketers understand the importance of onboarding new relationships. And the best way to promote go-with checking account products is to create and execute an onboarding communication plan. Onboarding is essential for increasing retention, expanding relationships,…
Once you’ve built your audience personas and have determined when, what, and who you’re going to target, the final step in creating a new checking account promotional campaign is creating your content strategy. Using what you learned from initial research,…
Capturing new checking accounts, whether from totally new relationships or from existing relationships, can be a challenge for financial institution marketers. Once you’ve conducted your initial research to determine what and when to market to set you apart from other…
Acquiring new checking account relationships can be a challenge, particularly because most people already belong to a financial institution and switching can be a hassle. With this reality, financial institution marketers need to focus on the “how” and the “when”…
Since the majority of individuals don’t change who they bank with very frequently, it’s important to understand why and when someone would switch financial institutions when trying to effectively capture new checking account relationships. Other than being dissatisfied with fees…
When it comes to checking accounts and checking account products – what is it that people care about? If you’re planning a new checking account campaign or refining your current checking account campaigns, this is an important insight to understand…
In our most recent survey of bank and credit union customers, we were interested in learning how many still routinely carry a personal checkbook. With increased use of credit cards, debit cards, and electronic bill-pay, many have proclaimed the death…