Studies have shown that building comprehensive onboarding programs is the best way to develop fully-engaged and profitable customers or members. However, all financial institutions will inevitably run into some issues of inactive, pre-dormant, or dormant account holders. Attrition continues to…
Promotional emails are an integral part of any bank or credit union’s marketing strategy. A good product offer can be a simple, yet powerful way to increase awareness of your products and services, grow loans and deposits, and improve loyalty…
A $196.3 million dollar community bank was able to generate $5.77 million dollars in new deposits by creating a single-instance targeted campaign using Core iQ, the first all-in-one marketing platform for banks and credit unions. In an effort to grow…
Working closely with our customers, we have found that it is very challenging for financial institutions to overcommunicate with their relationships - especially if they’re taking the time to send timely, targeted offers and messages that help with building relationships…
A $425MM credit union was able to generate nearly $1M in deposits simply by tying a CD promotion to a local rodeo event. We’ve been talking a lot recently about deepening relationships through engagement, and this simple one email campaign…
Figuring out the best time to offer your IRA savings accounts and who to send your offers to can help you maximize deposit growth. Fully understanding your account holders behavior is essential to meeting your annual deposit growth goals. Here…
Kids savings accounts, while not always large in deposit amounts, are valuable and profitable products for bank and credit unions to offer. Not only are they an opportunity to educate young consumers on the basic fundamentals of good financial habits,…
America Saves Week encourages thousands of families and individuals to save each year. As a financial institution, it’s your responsibility to motivate and lead your customers and members in understanding the importance of saving and learning the right strategies to…
Savings account promotions are essential to increasing deposits at your bank or credit union. As a marketer, you’re constantly working to learn account holder habits to meet your annual deposit goals. We’re here to help, so you can offer the…
Since almost all banks and credit unions offer student checking accounts, it’s important to make sure your offer and the timing of your offer can help your student checking account campaigns really stand out. So, how can you build a…