Choosing to use just direct mail or email for a campaign may seem like a good idea. It does cut back on expenses and still gets your message across. However, by only using one channel, you are limiting your campaign’s…
It’s no secret that requesting and generating a list of customers or members can be time consuming. You will likely have to reach out to your IT department or an outside agency and tell them the criteria you want in…
Design can be a tricky subject for any marketer, especially when it comes to creating promotional material. You basically have two options: outsource the task or put on your design hat. If you decide to give the latter a-go, this…
Welcome letters are an essential part of any onboarding campaign. They not only allow the financial institution to welcome its new account holders, but welcome letters give financial institutions an opportunity to engage with a customer or member. One way…
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