Effective customer communications can be critical to your business operations as everyone in our country tries to navigate the future. Many of your customers may continue to face financial hardships as communities are recovering and resuming normal daily activities. Offering…
Over the course of the past year, community banks and credit unions took the spotlight for dedicating countless hours to ensure the survival of communities across the nation. You seamlessly adjusted operations to best serve your communities in safe and…
How to solve the problem of invalid or missing email addresses seems to be the million dollar question among financial institution marketers. What if you could solve all your email address woes with a simple annual direct mail postcard campaign?…
Email is great when you have your customer or members’ email address. But what happens when you don’t have an email address? Do you just stop communicating altogether? Obviously not. We’ve spoken with hundreds of banks and credit unions over…
Once you’ve built your audience personas and have determined when, what, and who you’re going to target, the final step in creating a new checking account promotional campaign is creating your content strategy. Using what you learned from initial research,…
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A core conversion benefits both the financial institution and account holders. It increases security and allows the financial institution to offer more services. However, it will also impact some of those products and services, and you’ll need to inform your…
Design can be a tricky subject for any marketer, especially when it comes to creating promotional material. You basically have two options: outsource the task or put on your design hat. If you decide to give the latter a-go, this…