Last week in Bank Marketing reminded us of a lot of things. First is that, all things being equal, most Americans would prefer to use a community-based financial institution over a large 'megabank'. However, wanting to use a community bank or credit…
Last week AdAge came out with an article on JPMorgan Chase and Company’s campaign to show consumers how easy their lives can be when they bank digitally. In the article, CMO for Chase Consumer Banking, Ms. Donna Vieira, referred to…
When you think about bringing new people into your community bank or credit union, as well as cross selling existing customers and members, it’s very important to look at profitability. Serge Milman breaks this point down in one of last week’s best…
There were a lot of great bank marketing posts being shared on Twitter last week. We’ve rounded up our favorites and put them together in this post. What does it take to get our attention? We generally care about stories…
In our last article, we took a look at a few important factors small-businesses consider when choosing a bank partner. Speaking well to the initial concerns of the business can get you a new customer, and help boost customer loyalty. But, in…
When it comes to advertising and marketing, banking institutions have no shortage of rules and regulations governing what they do. Aside from the Federal Trade Commission’s (FTC) exhaustive list of guidelines that apply to all businesses, banks must consider numerous other regulations…
We asked 500 consumers if they would use the US Post Office for banking related services if they offered them. The results were not surprising. Over 75% said they wouldn’t. In fact, when we looked at income levels of the…
There is no question that first impressions are important. However, you might be surprised at just how important the first 90 days are to a new bank or credit union customer. Banks and credit unions can and must use effective…
Should banks and credit unions be charging fees for use of mobile banking? Many institutions are considering their options to bring in more revenue from their service offerings. Mobile banking has been discussed as a possible option to increase revenue…
In our most recent survey of bank and credit union customers, we wanted to gauge the current comfort level of debit card use, in light of the recent large-scale breach of consumer information at Target locations across the country. The…