Marketing Archives - Page 6 of 11

How Search Trends Can Improve Your Auto Loan Campaign Results

Google Trends is a great tool that can help marketers understand the relative popularity of a search query over time. In other words, it’s a great way to identify hot topics, keywords, and trends to create top-converting content for your marketing…

How to Plan an Auto Loan Campaign with Keyword Research

Creating a new auto loan campaign doesn’t have to be as complicated as it may sound. It’s important to remember that a good marketing campaign and content strategy begins with data driven research. By getting in the habit of using…

How 3 Massive Banks Promote Their Auto Loans

Building a high-converting auto loan campaign can be tough, so it’s important to look at all of the data you can find when determining what your content and messaging strategy should be. Before we utilize what we have learned through…

5 Factors Small Businesses Consider When Shopping for a Bank

What causes a small business to choose one bank over another? The easy responses are: simple and competitive pricing, low fees, relationships, etc. These elements are certainly important, but what we were most interested in determining were a few of the less…

Setting Up Automated Holiday Communications – Core iQ

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Holiday Content Calendar for Banks and Credit Unions

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Ultimate Bank & Credit Union Survey Resource

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How to Build Bank and Credit Union Surveys

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Free 4th of July Designs

Calculating Cost per Conversion – Core iQ

We’re marketers, so we’re sending out campaigns and that is great. But at some point, someone, usually in an operational role, is going to ask how effective our communications are at driving action. In particular, how effective are we at…