In 2012, counterfeit charges cost financial institutions $3.4 billion and merchants $1.9 billion.1 In an effort to reduce fraud, banks and credit unions have started issuing EMV cards. If this term is new, EMV stands for Europay, Mastercard, and Visa, and…
Do you feel like it’s getting harder and harder to get customers or members to stop by your branch? The fact is, people are just too busy and stopping by a branch is inconvenient. However, there is one object many…
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As a marketer, time is our most precious resource and we're always looking for an edge. We typically need to know where best to deploy budget to bring the right eyeballs into our online offers. Google Analytics is an extremely…
How Are You Cross-Selling on Facebook? If you’ve been marketing on Facebook, then you’ve definitely been feeling the squeeze as fewer and fewer fans see your organic posts. We’re all being pushed to pay Facebook to advertise, but it’s not…
These three consultants brought the heat last week, which compelled us to feature them here in Last Week in Bank Marketing. If you only have time to read three bank marketing related articles today, then we highly recommend the following…
Last week in bank marketing, Joe Day talked about the importance of a digital strategy in Credit Union Magazine. The take-away for bank and credit union marketers was that consumer expectations are being shaped by what are becoming everyday digital…
Last week in Bank Marketing reminded us of a lot of things. First is that, all things being equal, most Americans would prefer to use a community-based financial institution over a large 'megabank'. However, wanting to use a community bank or credit…
Last week AdAge came out with an article on JPMorgan Chase and Company’s campaign to show consumers how easy their lives can be when they bank digitally. In the article, CMO for Chase Consumer Banking, Ms. Donna Vieira, referred to…
When you think about bringing new people into your community bank or credit union, as well as cross selling existing customers and members, it’s very important to look at profitability. Serge Milman breaks this point down in one of last week’s best…